Leadership in the Homeowner Market

Heritage Door Kicks Niche up a Notch
Christina Lewellen
October 1, 2008
FEATURE ARTICLE | Strategies & Practices

Most of the time in this industry, the words “windows” and “doors” roll together into a barely-a-breath-in-between phrase—as in, “Dealer X Windows & Doors” or “Manufacturer Y Door & Window.” The folks at Heritage Door would argue, however (and probably without much objection), that windows and doors are entirely different beasts. That’s why when this dealership was founded about 11 years ago, it was established as a specialty door retailer. Whereas many specialty dealers offer both windows and doors, with more of a volume emphasis on windows, Heritage Door spends most of its time on doors, offering replacement entry doors to homeowners seeking the heightened level of curb appeal.

Last Updated (Friday, 15 January 2010 02:59)

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And now...get a 30% Tax Credit up to $1,500.

Step 1: Purchase qualifying JELD-WEN windows and/or doors (Look for the NFRC label on product as shown below and make sure it has 0.30 or less in the U-Factor and SHGC boxes). View the product listings to the right to see which products qualify.

NFRC label example

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